How to launch a product - Iterate
If your not up to speed read this how the journey started first. This is step 3 in my process of creating a MVP with the objective to test the market, and get some genuine user data.
This step is to iterate and come up with new ideas and solutions using the problem statement and “how might we” questions we can start to think of solutions. I already have a rough idea of features that we need from the affinity diagram and define section. If this wasn’t a sole project I would conduct a workshop now and start to push for new innovative ways to tackle this problem using this workshop outline.
- Take payments
- Images and descriptions
- Communicate with buyers and sellers
- Timed sale
- Sell one at a time
- Authenticate with receipts / Proof of purchase
- Community - I will use slack for the user community
- Authenticate with experts
- User meet ups
- Sell multiple products
- Custom photography
- Deliveroo style clothes delivery service
- Drone pick ups and deliveries
- Que robot
- Bespoke trainer brand
- Hand delivered and wrapped
Follow the journey
How not to launch a product
How the journey started
Step 1: How to launch a product - Empathise
Step 2: How to launch a product - Define
Step 3: How to launch a product - Iterate
Step 4: Build a MVP / prototype and design
Step 5: Test on the MVP / prototype
Promote on facebook, instragram and twitter. Gather shed loads of user data. Google analytics, surveys, hotjar, usability testing etc. Get it into the hands of users.
Step 6: Analysis the data
Analysis data and create usability maps of real data.
Step 7: Iterate and improve
Revisit UX design and adjust.