Hi, I'm Will

I am a Product designer, currently the lead UX/UI designer at WhoCanFixMyCar.com. I empathise with users, define and iterate solutions and develop prototypes.

Latest case study

Product design meets Ai

Man and his dog

Design thinking

I try to use the Design Thinking approach pioneered by David Kelley in all work. It ensures that a user centric approach is used throughout and decisions are tested early and ideally in a collaborative manner.
User centric processes


I'm writing about...

If you have time or fancy a read, I write down things I am working on, things for my reference and anything I find interesting.

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