Hi, I’m Will

I’m a product designer with over 10+ years experience working as a UX designer, product designer, front end developer and progressing to leading teams and installing user centric methodologies. I am currently a Senior design at Amazon working on the Cloudscape design system and design lead. I work on creating a culture of feedback, iteration and a user centered design focus within my roles, whilst keeping business goals and KPIs as key objectives.

Mentorship: I offer a mentorship to students and anyone starting out in the digital product design industry. Find out more

My current role involves leading the product design and research output for whocanfixmycar and creating a user centric process within the company. Creating a collaborative environment to constantly gather feedback. Leading the design system creation and usage.

My week consists of gathering and using research (data and user) to design flows, mapping journeys to then validate decisions through testing and monitoring. I lease with developers, data analysts and stakeholders daily. I create UI style guides for new systems and design interfaces based on wireframes through to high fidelity deliverables as well as click through prototypes and interactions examples in software like principle and framer.

See my linkedin in profile for my work experience.

I have worked on projects for and that have involved: RAC, Confused.com, Google, WhoCanFixMyCar.com, Greenflag, Bet365, Stoke City FC, MoneyGuru.com, Nexus, Johnstone & Johnstone, DPD.

The rest of the time

Outside of the tech world I am interested in planet centered design and if we as designers can make a difference, not only for the planet through design, but nature and reducing animal cruelty. I spend lots of my spare time sketching, listening to podcasts, gardening or out with my dog. I am experimenting with making art with plants and bringing the outdoors inside.

I am experimenting with creating art with plants... Ferns and wood :-)

© Will Forsyth