UX techniques

Stakeholder Interviews:

Talk to key individuals within your client’s organization to understand business requirements. Requirements Workshops: Gather key stakeholders together to discuss the brief and conduct exercises to give you a deeper understanding of the project.

Guerilla Usability Testing

Very informal user involvement when little or no budget exists for usability testing.

Lab Usability Testing:

Involving end users in the design process to understand their needs, find out how they do things and see if they can use your products in a controlled environment.

Remote Usability Testing:

Conducting user research in a different location than where your user is situated.

Competitor Benchmarking:

Evaluating competitor products to determine their strengths and weaknesses and opportunities to innovate with your own product.

Contextual Research:

Conducting research in the environment that users are naturally within.


Evaluating quantitative data to understand what people are doing when using a product or service.


Collecting information from a dispersed set of people by asking them to respond to a predetermined set of questions.

Expert Reviews:

Evaluate an existing product based on a set of usability guidelines, the target users and their tasks.

Ideation Workshops:

A collaborative design method to help you and your client decide on design solutions.

Task Models:

Descriptions of the activities users perform in order to reach their goals.

Customer Experience Maps:

A visualizations of a process that users follow before, during and after using a product or service.


Short, vivid descriptions of fictional characters who represent a product’s users.

User Journeys:

Identify how users flow through your product. Design the structure of your product to ensure users can flow through it efficiently.

Information Architecture:

The process of organizing information to make its retrieval as simple as possible.


Hand-drawn design ideas.


Static diagrams that represent the framework of a product, exploring content, navigation and interactions.


Mocking up ideas quickly in an interactive form that brings them to life to elicit feedback.