How to launch a product - Iterate

If your not up to speed read this how the journey started first. This is step 3 in my process of creating a MVP with the objective to test the market, and get some genuine user data.

This step is to iterate and come up with new ideas and solutions using the problem statement and “how might we” questions we can start to think of solutions. I already have a rough idea of features that we need from the affinity diagram and define section. If this wasn’t a sole project I would conduct a workshop now and start to push for new innovative ways to tackle this problem using this workshop outline.

Feature brainstorm

Must have

  • Take payments
  • Images and descriptions
  • Communicate with buyers and sellers
  • Timed sale
  • Alerts
  • Brand
  • Sell one at a time

Should have

  • Authenticate with receipts / Proof of purchase
  • Community - I will use slack for the user community

Could have

  • Authenticate with experts
  • User meet ups
  • Sell multiple products
  • Custom photography

Wild ideas

  • Deliveroo style clothes delivery service
  • Drone pick ups and deliveries
  • Que robot
  • Bespoke trainer brand
  • Hand delivered and wrapped

Follow the journey

How not to launch a product

How the journey started

Step 1: How to launch a product - Empathise


Step 2: How to launch a product - Define


Step 3: How to launch a product - Iterate


Step 4: Build a MVP / prototype and design


Step 5: Test on the MVP / prototype

Promote on facebook, instragram and twitter. Gather shed loads of user data. Google analytics, surveys, hotjar, usability testing etc. Get it into the hands of users.

Step 6: Analysis the data

Analysis data and create usability maps of real data.

Step 7: Iterate and improve

Revisit UX design and adjust.